Why Salesforce is considered as a Big Daddy when it comes to CRM?
The entire business world welcomed Salesforce, the Big Daddy of the CRM with a hearty embrace when it was launched in 1999. Reasons are obvious! As a Daddy in the house, Salesforce eased out the complexities faced by business houses during the pre-salesforce era. Salesforce enacted a saving grace for businesses which were stifling under the burden of massive investments, hardware expenses, and consultancy charges. Its’ out-of-the-box Cloud CRM reduced all such burdens to a minimum with its CRM technology “where the CRM software, CRM tools and the organization’s customer data resides in the cloud and is delivered to end-users via the Internet” (Wikipedia) Meeting the Big Daddy of the CRM: Its Features “No Software”: A Blessing in Disguise When Marc Benioff and his associate Bruce Campbell tried to advertise to the world the anticipatory end of software, negative reactions surged up. sas Salesforce with its “no software” punchline was looked down upon with s...